Surviving an economic recession can be extremely difficult for customers and businesses alike. When economic times are difficult - whether or not difficult time are officially classified as an economic recession - your business may face new challenges that you haven't had to deal with in the past. Without a doubt, an economic recession can mean the end of an otherwise profitable business.

One thing to keep in mind that all business is cyclical. There will always be profit economic times and lousy economic times, it's just a matter of timing and frequency. How hard your business is affected and how long your troubles last depends a great deal on the nature of your main business, your target markets, your capacity to be flexible and your ability to guide the ship through rough waters.

You can become a Recession warrior and not only survive economic recession, but you can make money and thrive in spite of it!

If times were good and the economy was strong when you started your business, you might be didn't give much thought to what you would do in a slow economic period like an economic recession or other period of hard times.

if your revenues and net income are going down, you're in the middle of your own economic recession regardless of what the economy is doing.

An economic recession - or the period leading up to one - can be the perfect time to take stock of where your business has been, where you want it to go and how you will achieve your targets.

Seven Steps to Recession Warriors to Boost Business in a Recession

Regardless of the cause or severity of an economic recession or hard times, there are seven steps you will want to take to keep you home business afloat and, in a sense, create your own economic stimulus.

1. Identify the challenges and opportunities
2. Develop a plan
3. Put your plan into action
4. Monitor results
5. Make adjustments
6. Learn from your successes and failures
7. Savor victory

As you go through the seven step process of getting your business (or yourself) through an economic recession, you'll want to document what you do. Take notes and keep track of what you learn. Having a record of your findings and the results of your actions will help you to find the right way and the activities that will help get you through the hard times of an economic recession. also, once you have completed the process you'll be able to learn much more from what you've done and what worked and what did not work if you have kept good records of your actions and findings. Finally, you may also come away with some great ideas and techniques that can make good times even better.

* Able to Listen

Along with, the excellent sales person knows when to stop talking and listen. They never cut somebody off while they are talking, because in doing so they would fail to hear a key element to know what that person's needs may be.

* Asks a Good Questions

Salespeople are naturally inquisitive and know that in order to forget about what is the real need or desire is in the buyer, they need to ask questions that will lead them to the answer. They naturally ask questions because they have a desire to help solve their problem. You have to choose your question.

* Organized person

Stay always updated more with your thoughts and methods of planning. Sales people have a keen ability to break things down into smaller steps and organize a plan of action.

* Self-Starter and Self-Finisher

A successful sales person moves forward on their own. They never need anyone to tell them when it is time to go to work because they know that if they do not work they will not earn.

* Problem Solver

Another natural skill is the desire and ability to solve problems So Great salespeople are always solving problems. The ability know what the buyer's problem is and offering suggestions that will effectively solve the problem with respect to what products or services you sell.

* Have a Positive Self Image

Sales people always have a situation and they must not cower from meeting or talking to people or trying something new. They rarely allow negatives that are either spoken to them or about them to effect what they are trying to accomplish because they know who they are and what they are capable of doing.

* Well Mannered and Courteous

The best sales people are very well mannered. You may not realize it, or think it won’t make any different, but good manners is a way of showing respect for others. People are attracted to those that respect them and mutual respect is fundamental in building lasting relationships with people..including buyers.

* Naturally Persuasive

Another very important skill with great salespeople is that they are very persuasive or know how to get what they want. They focus on what they want and they are almost never give up or give in.

* Person of Integrity

A salesman without integrity will have many fights which will often include hopping from job to job. Honesty in sales is so important and it is almost impossible for this skill to be taught. You or the person you are looking to hire, but as analytical as possible on the evaluation of this skill.

* Why we do this?

Sales is a very hard work to do but if you asked me why you doing this I’ll answer in three points:

· One for the money, get the money.

· Two for the show , it is the show time.

· Three cause I’m warrior, sales is a wars.

The question which we will answer is something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising sales leads I've accumulated. And I know it's important to stay visible, so I do a lot of networking, but then I just end up with more names in the stack. How do I prioritize all this?"

If you've ever wondered something similar, you may have lost sight of a very important truth - the way to win the marketing game is not to catch the most sales leads; it's to make the most sales. Marketing activities that increase your number of sales yearly are good, and activities that don't are bad, even if they bring in plenty of leads. If you don't follow up on the sales leads together, you are throwing away your time and money.

The First purpose of marketing strategies like public speaking, writing articles, getting publicity, networking, promotional events, and advertising is to gain visibility. (A secondary purpose of the first three strategies can be to gain credibility.) Why do you want to be visible? It's not just so people will know who you are and what you do, it's so they will do deals and business with you.

If someone has already expressed interest in doing business, call him. Do it right now. Memorize this rule -- following up on hot, or even warm, client leads is always more important than marketing for more visibility.

There is a simple test you can take to see where you need to focus your marketing versus selling efforts. Think of the marketing and sales process as a water system that begins by filling your pipeline with sales leads. The pipeline empties into your cash box.

Your intent is to move the sales leads further along in the system, to making a presentation of some kind (by phone or in person), and finally closing the sale and deal with customers.

When you have promising leads you aren't contacting, the follow-up stage is clearly your stock place. Take that stock of sales leads and sort them into three categories: prospective clients, useful networking contacts, and other. Now sort the prospective clients into hot, warm, and cold. Stop right there and follow up with all the hot and warm leads but focus on hot ones.

If, and I do mean if, you still need to do more work about marketing after following up with all those sales leads, go to the networking contacts and sort them into two groups: people who can lead you directly to prospective clients, and people who can lead you to other marketing opportunities. Now Stop, and you guessed it, follow up with the people who might have sales leads for you.

You should now have three types of data groups: cold client leads, people who can lead you to marketing opportunities, and other. Now is the time to decide whether you need to do something new to market yourself at all. Look at what you have been doing so far to get all groups those hot and warm leads you had. Maybe you just need to do more of the same.

You will often find that many people confuse marketing with advertising, While both components are important they are very different. Knowing the difference and doing your market research can put your company in the front.

Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising different.

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

After reading both of the definitions it is easy to understand how the difference can be confusing to the point that, so lets break it down a bit.

Advertising is a single component of the marketing process operation. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency.

Advertising includes the placement of an ads in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.

Advertising only equals one piece of the pie in the strategy. All of these elements must not only work alone but they also must work together towards the bigger goal.

Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.